How to Get Found (in the Cyberworld)

Guy Kawasaki (Alltop)

Oct 27, 2009 -

Brian Halligan is the founder and CEO of HubSpot, an Internet marketing software company that helps small and medium-sized businesses get found on the Internet and converts website visitors into leads and customers. He is also the author of Inbound Marketing: Get Found In Google, Blogs, and Social Media.

It used to be that you could efficiently grow your businesses by interrupting potential customers with outbound marketing methods like cold calls, email spam, and advertising. Today people and businesses are tired of being the targets of so much outbound marketing and they're getting better and better in blocking it out.

At the same time, people and businesses have fundamentally changed the way they shop and learn, turning more and more to Google, social media sites and blogs to find what they want. Inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn. The following are Brian’s five steps to help you get “get found.”

1. Be remarkable. 

2. Create content.

3. Optimize content.

4. Promote content.

5. Measure results. 

To read full article, please go to http://tiny.cc/wzNd5